Inside the Tornado Audiobook By Geoffrey A. Moore cover art
Inside the Tornado Audiobook

Inside the Tornado Audiobook

$4.99

by Geoffrey A. Moore

  • Narrated by: Geoffrey A. Moore
  • Length: 3 hrs and 4 mins
  • Release date: 12-16-99
  • Language: English

Whether you’re marketing innovative technological products or managing the people who do, this guide will help you maximize your company’s success and profits. Geoffrey Moore’s Crossing the Chasm explained the gap in the “Technology Adoption Life Cycle” products must cross before reaching the mainstream market. Inside the Tornado advises strategies for those beyond the chasm. Using real life examples, he explores marketing, strategic partnerships, competitive advantage, positioning, organizational leadership, and effective employee management.

Additional information

Author

Geoffrey A. Moore

Language

English

Length

3 hrs and 4 mins

Narrated by

Geoffrey A. Moore

Release date

12-16-99

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