Publisher’s summary
This guide sheds light on how some of today’s most successful brands innovate new products. The business lessons at the end of each chapter give the listener practical advice they could immediately apply to their own companies.
Some of the lessons you will learn include:
- Why certain products fail during launch
- How to ensure your products are successful
- How to create a successful product development process
- How top brands streamline innovation
This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.
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