What Customers Crave Audiobook

$19.99 $4.99


by Nicholas J. Webb

  • Narrated by: James Foster
  • Length: 7 hrs and 1 min
  • Release date: 12-27-15
  • Language: English


The best companies in the world discover what their customers desire – and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:

Gain invaluable insights into who they are and what they care about

  • Use listening posts and Contact Point Innovation to refine customer types
  • Engineer experiences for each micromarket that are not only exceptional, but insanely relevant
  • Connect across the five most important touchpoints
  • Co-create with your customers
  • And much more

When you learn to provide your customers with exactly what they want, they not only buy – they come back again and again…and bring their friends.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

Additional information



Release date



7 hrs and 1 min

Narrated by

James Foster


Nicholas J. Webb


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