We First Audiobook By Simon Mainwaring cover art
We First Audiobook
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We First Audiobook

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by Simon Mainwaring

  • Narrated by: John Lee
  • Length: 10 hrs and 25 mins
  • Release date: 08-29-11
  • Language: English

Description

A social media expert with global experience with many of the world’s biggest brands – including Nike, Toyota, and Motorola – Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

Additional information

Author

Simon Mainwaring

Language

English

Length

10 hrs and 25 mins

Narrated by

John Lee

Release date

08-29-11

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