The Revenue Acceleration Rules Audiobook By Shashi Upadhyay, Kent McCormick cover art
The Revenue Acceleration Rules Audiobook
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The Revenue Acceleration Rules Audiobook

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by Shashi Upadhyay

  • Narrated by: Eric Martin
  • Length: 4 hrs and 53 mins
  • Release date: 02-12-19
  • Language: English

Description

Turn data into revenue in the B2B marketing sphere.

The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from “why?” to “how?”, this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.

Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. 

  • Supercharge your demand waterfall.
  • Align marketing and sales.
  • Learn best practices from industry experts.
  • Grow revenue with account-based marketing.

Additional information

Author

Kent McCormick, Shashi Upadhyay

Language

English

Length

4 hrs and 53 mins

Narrated by

Eric Martin

Release date

02-12-19

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