The Aisles Have Eyes Audiobook By Joseph Turow cover art
The Aisles Have Eyes Audiobook
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The Aisles Have Eyes Audiobook

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by Joseph Turow

  • Narrated by: Rob Grgach
  • Length: 7 hrs and 50 mins
  • Release date: 01-17-17
  • Language: English

Description

By one expert’s prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants – including Macy’s, Target, and Walmart – is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.

Additional information

Author

Joseph Turow

Language

English

Length

7 hrs and 50 mins

Narrated by

Rob Grgach

Release date

01-17-17

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