Secret Sauce Audiobook By Harry Mills cover art
Secret Sauce Audiobook
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Secret Sauce Audiobook

$4.99

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by Harry Mills

  • Narrated by: Tom Parks
  • Length: 2 hrs and 14 mins
  • Release date: 02-21-17
  • Language: English

When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. 

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to listen to, and packed with visuals, Secret Sauce provides: 

  • Clear examples of what works and what doesn’t 
  • Fascinating insights from behavioral and neurological research 
  • Powerful lessons from successful and failed campaigns 

Less than 10 percent of marketing messages are truly compelling – engaging the head and heart. Secret Sauce helps you weed out the clutter. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your raksBooks Library along with the audio.

Additional information

Author

Harry Mills

Language

English

Length

2 hrs and 14 mins

Narrated by

Tom Parks

Release date

02-21-17

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