Who was the greatest CEO of the 20th century? A persuasive case can be made for General Dwight D. “Ike” Eisenhower, who undertook history’s most harrowing executive assignment: Operation Overlord, the Allied invasion of Nazi-occupied Europe on June 6, 1944.
In Lead Like Ike, business journalist and communications guru Geoff Loftus explores 10 essential business strategies leaders can glean from Ike’s role as a commander overseeing the Normandy invasion.
Weaving a fly on-the-wall narrative from Ike’s perspective, Loftus sweeps listeners into a gripping story that honors the sacrifice of all who fought and died on D-Day while exploring the prevailing significance of fundamental leadership principles often forgotten by managers – things like listen to your people, set your vision, be consistent about your message, and let your managers manage.
Highly acclaimed by CEOs, VPs, and other notable business leaders, this intriguing and highly instructive guide draws listeners to a cache of battle-tested strategies and tactics with direct applications to help you through even the most high-stakes challenges of modern-day business leadership.
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