Whether you’re marketing innovative technological products or managing the people who do, this guide will help you maximize your company’s success and profits. Geoffrey Moore’s Crossing the Chasm explained the gap in the “Technology Adoption Life Cycle” products must cross before reaching the mainstream market. Inside the Tornado advises strategies for those beyond the chasm. Using real life examples, he explores marketing, strategic partnerships, competitive advantage, positioning, organizational leadership, and effective employee management.
Inside the Tornado Audiobook
Success Is a Choice Audiobook
$23.95 Original price was: $23.95.$4.99Current price is: $4.99.
Who Not How Audiobook
$17.49 Original price was: $17.49.$4.99Current price is: $4.99.
Inside the Tornado Audiobook
$4.99
by Geoffrey A. Moore
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
- Release date: 12-16-99
- Language: English
Additional information
Author | Geoffrey A. Moore |
---|---|
Language | English |
Length | 3 hrs and 4 mins |
Narrated by | Geoffrey A. Moore |
Release date | 12-16-99 |
You must be logged in to post a review.
Reviews
There are no reviews yet.