This essay sheds light on how to make money as an online instructor and elucidates how to effectively market your own courses. Moreover, how to generate income to fund your pay-per-click digital marketing campaigns for your online courses is delineated in this essay. In the digital era, making money as a self-employed online instructor is more viable than ever before without being contracted with a university, college, nor educational institution to provide you with remuneration for teaching online courses.
Instructors can utilize platforms, such as Udemy, Teachable, and Skillshare to create their own online courses. These platforms allow instructors to create their own automated online courses for free without ever having to pay for web hosting. Moreover, instructors can customize their course modules so that they contain their own readings, videos, quizzes, and PowerPoint presentations. Depending upon the online course platform, the instructor can set their own course rates and can also customize their course’s pricing model, such as by offering their students a subscription based payment plan or the option to simply outright buy the course without paying a monthly subscription fee to access the course.
Skillshare pays per minute watched and has a massive student base comprised of their student subscribers.
Udemy also garners significant traffic as one of the utmost visited course hosting websites in the world. Moreover, Udemy allows instructors to set forth their own course pricing, even though the pricing options are far more limited than Teachable.
Teachable offers the utmost flexible pricing options, but does not have a course search box on their website. Therefore, Teachable instructors will need to far more profusely market their own courses than Udemy instructors in order to draw forth online course sales.
There are a copious amount of ways online instructors can generate revenue other than by starting their own online courses. As an online instructor, it is imperative to start an educational blog in order to build a readership and establish yourself as an industry expert. Once you established a considerable readership on your blog, you can then parlay the opportunity to migrate your readership over to your online courses. Moreover, by being a prolific blogger and having a lucrative blogging brand that establishes your credibility as an industry expert, you can have content to reference when devising your own online courses. To grow their following, further build their reputation, and attract more students to enroll in their courses, the instructor should also establish himself as a prolific author. Instructors can self publish eBooks and hard-copy books onto Amazon. Moreover, they can be contracted with narrators under a royalty share agreement to have audiobooks produced based on their eBooks that are distributed to raksBooks, Amazon, and iTunes through ACX. Authoring insightful books appertaining to your niche area of expertise not only allows you to establish credibility as an industry expert, but also allows you to more easily sell coaching packages to your readership.
Customers, clients, and prospective students will turn to your expertise for advice if they value your meaningful, research-based books that provide them with pragmatic solutions for resolving outstanding problems. It is vital for your online profiles on social media websites to have links to your courses and personal website in case your readership, prospective students, and prospective clients want to reach out to you or enroll in your courses. As an instructor, you should also create a copious amount of free educational videos. You can leverage video hosting platforms such as YouTube, Dailymotion, Facebook, and Amazon Prime Video Direct so that students will be far more inclined to pay for your courses once they watch your free educational video content. Creating insightful and compelling free video content will allow you to win over course sales.