The ill-educated son of a farmer, Henry Ford was a commercial genius. His development of mass-production put cars within the budget of the ordinary family and changed civilisation.
Ford’s was the gospel of “small profits and quick returns”, which meant that every car he produced represented a small individual profit. Yet he was able to produce them in such vast quantities that the many small profits represented very big business indeed. This fascinating audio biography follows his rise and the building of his global-wide industrial empire.