Hello, My Name Is Awesome audiobook cover art
Hello, My Name Is Awesome Audiobook

Hello, My Name Is Awesome Audiobook

$4.99

by Alexandra Watkins

  • Narrated by: Gina Sorell
  • Length: 2 hrs and 22 mins
  • Release date: 09-24-14
  • Language: English

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone – even noncreative types – can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test – two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples – the good, the bad, and the “so bad she gave them an award”. Alexandra Watkins is not afraid to name names.

Additional information

Author

Alexandra Watkins

Narrated by

Gina Sorell

Length

2 hrs and 22 mins

Release date

09-24-14

Language

English

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