Follow the Feeling Audiobook By Kai D. Wright cover art
Follow the Feeling Audiobook
$17.49 $4.99 Add to cart

Follow the Feeling Audiobook



by Kai D. Wright

  • Narrated by: Kai D. Wright
  • Length: 7 hrs and 55 mins
  • Release date: 08-13-19
  • Language: English

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.

Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories – lexicon, audio cues, visual stimuli, experience, and culture. Through storytelling, global research, and practical tips, this valuable audiobook will help you and your organization efficiently create and deploy a comprehensive brand strategy across the organization; quickly launch new brands or reboot existing brands for growth; build tribes from audiences, consumers, clients, and partners; and lean into the convergence of communication, culture, digital, and technology.

Additional information


Kai D. Wright




7 hrs and 55 mins

Narrated by

Kai D. Wright

Release date



There are no reviews yet.

Be the first to review “Follow the Feeling Audiobook”