Expand, Grow, Thrive Audiobook By Pete Canalichio cover art
Expand, Grow, Thrive Audiobook
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Expand, Grow, Thrive Audiobook



by Pete Canalichio

  • Narrated by: Pete Canalichio
  • Length: 9 hrs and 26 mins
  • Release date: 11-28-19
  • Language: English

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way. 

The LASSO model (Lateral, addictive, storied, scalable, own-able) offers a simple, accessible, and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. 

With insightful advice, anecdotes, and tips from leading brand licensing professionals, household names like Coca Cola and Disney, senior marketers, and inspiring individuals, Canalichio has created a measured and proven “think big, get big” framework to truly help your brand first expand, grow successfully, and ultimately thrive.

Additional information


Pete Canalichio




9 hrs and 26 mins

Narrated by

Pete Canalichio

Release date



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