Designing for Growth Audiobook By Jeanne Liedtka, Tim Ogilvie cover art
Designing for Growth Audiobook
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Designing for Growth Audiobook

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by Jeanne Liedtka

  • Narrated by: Nicol Zanzarella
  • Length: 6 hrs and 35 mins
  • Release date: 06-16-16
  • Language: English

Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: “design thinking”, or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka’s recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design’s exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Additional information

Author

Jeanne Liedtka, Tim Ogilvie

Language

English

Length

6 hrs and 35 mins

Narrated by

Nicol Zanzarella

Release date

06-16-16

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