This is a definitive book that provides deep insights into the various aspects of social branding.
Social branding is considered as the building pillar of society, and it is similar to any other investment branding. It is about building a brand through strategic socioeconomic change in the mind-set of the public, at large. Bringing about a change in society for its betterment is the core purpose of it. Social branding is one of the most reliable techniques that can change the image of your brand, once and for all.
Social branding can be done in a plethora of ways like social media, through celebrities, through sports, through media advertising, and also with the help of various NGOs.
It is directly related to corporate social responsibility, which binds business organizations to opt for the specific standard procedures to create a general positive effect on society. This book covers supportability, social impact, and morals that ultimately benefit the community, directly or indirectly.
A successful social brand has an impact on the minds of the public. Every individual sees it with respect, keeping in mind the services of the brand toward society. Such brands are built in years through step-by-step work on them. There are multimillionaire brands with a high ambition toward corporate social responsibility, which makes them a successful business brand.
This book provides the complete guidelines you need to build a strong social brand.