Content DNA Audiobook By John Espirian cover art
Content DNA Audiobook
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Content DNA Audiobook



by John Espirian

  • Narrated by: John Espirian
  • Length: 6 hrs and 50 mins
  • Release date: 05-11-20
  • Language: English

How can we compete in today’s fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred?

Content DNA provides the answers.

By focusing on two key elements – consistency and congruence – you’ll learn how to define a recognizable “shape” for your business.

You’ll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you’ll understand how to create content that builds authority and establishes trust, based on the author’s 10+ years of experience as an independent business writer and consultant.

Additional information


John Espirian




6 hrs and 50 mins

Narrated by

John Espirian

Release date



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