Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers’ new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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-76%by Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Release date: 05-19-08
- Language: English
Additional information
Author | Rob Walker |
---|---|
Language | English |
Length | 9 hrs and 21 mins |
Narrated by | Robert Fass |
Release date | 05-19-08 |
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