Buying In Audiobook By Rob Walker cover art
Buying In Audiobook
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Buying In Audiobook

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by Rob Walker

  • Narrated by: Robert Fass
  • Length: 9 hrs and 21 mins
  • Release date: 05-19-08
  • Language: English

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers’ new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Additional information

Author

Rob Walker

Language

English

Length

9 hrs and 21 mins

Narrated by

Robert Fass

Release date

05-19-08

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