Branding Basics for Small Business, 2nd Edition Audiobook By Maria Ross cover art
Branding Basics for Small Business, 2nd Edition Audiobook
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Branding Basics for Small Business, 2nd Edition Audiobook

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by Maria Ross

  • Narrated by: Maria Ross
  • Length: 4 hrs and 58 mins
  • Release date: 04-24-17
  • Language: English

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them?

The secret is starting with a strong brand strategy, which goes far beyond a logo. Brand is your core promise, personality, and reason for being. Effective branding is not about how much money you spend but how clearly and consistently you communicate the right message through everything you do. This book reveals a simple 10-question process to build a strong brand strategy and bring it to life so you can:

  • Generate buzz and loyalty with the right customers, clients, or donors
  • Make smarter, more cost-effective marketing decisions
  • Stand out from the crowd and grow your business

Additional information

Author

Maria Ross

Language

English

Length

4 hrs and 58 mins

Narrated by

Maria Ross

Release date

04-24-17

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