Big Brands Big Trouble Audiobook By Jack Trout cover art
Big Brands Big Trouble Audiobook
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Big Brands Big Trouble Audiobook



by Jack Trout

  • Narrated by: Jeff Woodman
  • Length: 1 hr and 59 mins
  • Release date: 08-05-05
  • Language: English

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today’s biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies’ brands and avoid brand-killing blunders.

Additional information


Jack Trout




1 hr and 59 mins

Narrated by

Jeff Woodman

Release date



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