In Automotive Wholesale Simplified: How to Profit from Wholesale and Not Feel Guilty About It, automotive wholesale expert Kevin Leigh reveals how dealers facing compressed margins can shift out of low gear toward accelerated wholesale profits. Leigh and his partners introduce the “Wholesale Simplified Method” and the application of a silent bid sale to improve the performance of vehicle wholesale departments.
For too long, dealers have felt guilty about wholesale losses, going so far as to believe that wholesale profit is a bad thing. Wholesale Simplified debunks that belief once and for all, telling dealers how they can appraise trades correctly and still profit from wholesale.
In this transformative time for car dealers, Wholesale Simplified shifts the discussion from wholesaling at auction to becoming the auction and reveals the journey many dealers have undertaken to reinvent their wholesale departments.