A Branded World Audiobook By Michael Levine cover art
A Branded World Audiobook
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A Branded World Audiobook

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by Michael Levine

  • Narrated by: Lloyd James
  • Length: 10 hrs and 22 mins
  • Release date: 11-15-04
  • Language: English

Branding is ultimately the way you differentiate your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there’s much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Additional information

Author

Michael Levine

Language

English

Length

10 hrs and 22 mins

Narrated by

Lloyd James

Release date

11-15-04

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