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Publisher’s summary
He started his career with almost nothing but his own imagination – and ever since he’s been challenging conventional wisdom. In this extraordinary audio program Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money – but only by you.
Listen in as Paul Hawken explores:
THE IDEA: If people snicker at your idea, you’re probably on the right track.
RISKS: The purpose of business is not to take risks – but to get something done.
CAPITAL: For a small business, too much money is worse than too little.
PROBLEMS: Problems are a part of every business. They are actually opportunities in disguise.
Here is a detailed, revolutionary guide which explains how to: start your own business, choose a product or a service to sell, keep a growing business healthy. For anyone interested in business today, here is the program that spells out the principles of success in a whole new economic climate!
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